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Thailand in the Center of ASEAN, a growing e-business market The Future of Consumption in Fast-Growth Consumer Markets Report by the World Economic Forum (WEF) and Bain & Company (2021) identified numerous changes in trend for ASEAN consumer habits that will enable Southeast Asia to become the region of growth for e-businesses. Over the next decade, ASEAN will become the fourth largest economy in the world, with a consumer market capitalization of approximately USD 4 trillion. In particular, the COVID-19 pandemic pushes consumers to embrace digital even faster. The growing middle class will be the key driver of digital businesses. This group of consumers will make more digital purchases and spend more time online as the world progresses to the post-COVID new normal. To highlight some key statistics, total streaming time on mobile devices across the region increased 60% from January 2020 to April 2021 in ASEAN countries including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, and consumers spend average time on mobile screens 4.2 hours daily, or 1.2 times the global average.
Thailand is one of the strongest economic countries in ASEAN which is set a goal to be a hub of ASEAN in many ways. As a major production base of agricultural and industrial products in the world is back up Thailand to be one of the strongest economic countries in ASEAN. The country will lead a national development strategy, Thailand 4.0 as sustainability grow, with the digital industry as one of the development strategies. Thailand is one of the high ranks of the internet users. Especially, during the pandemic outbreak digital market is the tend to run the business as well as the adjust life to the new normal of Thai people according to Hootsuite report that the population in Thailand is 69.88 million Thai people has the users of mobile connection 90.66 million. The number increased from 2020 shows that digital has become one of the parts in the daily life such as the education, groceries, lending benefited, food delivery and online payment and financial etc. Those things are representing that digital service is the main responsibility to the industry that will support today’s ever-growing digital in everyday life Including in the future. Another key factor that must be fully supported in the future is the Data Center and Cloud industry, which will promote the growth of digital industry not just located in Thailand, but also to the countries around the central Thailand such as Myanmar, Cambodia, Laos, and Vietnam.
Thailand as the market of opportunity the digital economies of ASEAN, and Thailand, especially, are expanding. According to e-Economy SEA 2020 Report, the total number of internet users in ASEAN grew from 360 to 400 million between 2020. This is compounded by the fact that the COVID-19 pandemic induced a vast number of people to turn to online digital services for the first time. Most importantly, the report highlights that 94 percent of new users will continue to use digital services even after the pandemic. The size of the addressable digital market is enormous in Thailand, as highlighted by the following latest statistics from January 2021 provided by Hootsuite (2021). 69.5% percent of the population are internet users, and this figure will continue to grow with the government’s internet outreach initiatives. 88.1% (of those aged 16 to 64) used online methods to search for products or services. 74.2% (of those aged 16 to 64) purchased a product online via mobile phone app. E-commerce spending is largest in the category of travel & accommodation, electronics & physical media, and food & personal care (also the highest growth among all category of e-commerce transaction), respectively. Thailand’s digital economy is expected contribute 25 percent of the country’s GDP by 2027, driven by the growth of e-commerce, and enabled by high internet and mobile penetration, as well as choices of e-payment systems.
Thailand’s Vibrant Digital Ecosystem Thailand’s vibrant digital ecosystem is constantly evolving as digital ecosystem is the creation of an ecosystem that connects multiple systems and services together to create convenience for consumers in multiple applications through a single channel. Thailand is also one of the countries that spending is on platforms online either on smart phones or the websites. Since Thailand is leading in 4G and smartphones in such a part of the internet in the life of people. The daily use of the Internet is normalized in every part. Service providers in various sectors, including the government, private sectors, and startups, have turned to developing platforms to provide consumers with convenient access to use conveniently. In the future, the country will officially be adopting 5G, the digital ecosystem will be developed and ready to support growth as well. Thailand is currently one of the top online platform users of the ASEAN Community, according to Hootsuite’s report that mentioned above.
1) General banking finance has its own applications as well as various private services that users can complete their transactions without having face to face. Including the payment system that is convenient and fastens, both banks and other private service providers such as e-payment system (Prompt Pay) in Thailand with 39 million registered users.
2) Online Shopping is one of the industries that has been popular and able to access the market in Thailand. Currently, there are applications from many convenient providers such as Shopee, and Lazada, as well as other consumer goods providers with their own applications.
3) There is also a communication application that users will use for entertainment Including being used for business. For example, famous platforms such as LINE, Instagram, Twitter, Facebook etc. Thailand is also bringing digital to facilitate utilities such as government agencies, increasing payment options and contacting agencies through applications such as payment for water, electricity, and complaints. In addition to the transportation system, during the COVID-19 epidemic, many service sectors often use online platforms to facilitate the delivery of consumer goods, including consumer goods and food delivery to consumers. By changing the to work from home and adopting digital technology to other parts, the ecosystem plays a huge role and Thailand will move towards a fully digital society in the future. This is largely attributed to the availability of strong partnerships with creative companies, groundbreaking ICT entrepreneurs, and high customer demand. During the COVID-19 pandemic, e-businesses in Thailand became an integral part of daily lives and have grown significantly, and other Thai startups have also reached more customers during the lockdown. This most represent those opportunities in data center and cloud service will be one of the part digital growths.
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Overview of Cloud Service For organizations or businesses that use the Private Cloud, most are organizations that require high security and data security, such as government organizations, security related agencies or private sector organizations that require to secure their information secret at a high level, etc. For small to medium-sized enterprises or businesses that are seeking to reduce costs, will choose Public Cloud as if concerned about data leakage or it is necessary to keep some information confidential, often choose to use Hybrid Cloud because the storage can be chosen. Also, in terms of flexibility and help save costs. Each organization has a system that has a variety of tasks, which will be suitable for different types of Cloud systems, for example.
SaaS (Software as a Service):
This system has a ready-to-use application for the given capabilities with the advantages that the service provider takes care of everything. Both in terms of software, debugging, as well as data storage tend to pay for the fees based on the number of users or the amount of work used: 1. Email system such as Microsoft Exchange, Google Gmail 2. Office Automation systems such as Microsoft Office 365, Google Apps. 3. A CRM system such as Salesforce.com 4. Personnel management systems such as Workday.
PaaS (Platform as a Service):
Hybrid App system or a newly created application (New System). Its purpose is to support a large number of users, perhaps hundreds or even millions. This could be a Web Application or a Mobile Application. This type of system is especially suitable to run on the cloud because the cloud has more scalability. It is also more appropriate in terms of investment: Its purpose is to support a large number of users, perhaps hundreds or even millions. This could be a Web Application or a Mobile Application. This type of system is especially suitable to run on the cloud because the cloud has more scalability. It is also more appropriate in terms of investment known PaaS systems such as:
1. Analytics and Big Data systems such as Microsoft HDInsight, Amazon Elastic MapReduce.
2. Data Management systems such as Amazon RDS, Amazon Redshift, Microsoft Azure Database.
3. Mobile Services systems such as Microsoft Mobile Services, Amazon Cognito.
4. Application Service systems such as Microsoft Cloud Services, Pivotal Cloud Foundry.
IaaS (Infrastructure as a Service):
The system uses a virtual machine, also known as a VM, on the cloud with the aim of enabling fast and low-cost hardware acquisition: 1. Microsoft Azure or Amazon AWS
2. Disaster Recovery is necessary. But many agencies may not have enough space or budget. Can bring the Cloud system to be used as a DR site
3. Software Development system that requires either a server or storage device from the development phase to testing and QA.
Data Center in Thailand as technology and digital platforms has become one of the key factors in the fight against COVID-19. The number of online users has increased considerably. As a result, the demand for space to build a data center around the world has greatly increased including Thailand and expected that Data Center Market of ASEAN in 2024 will be worth up to 5.4 billion dollars.
China is the center of the largest data center market in the Asia Pacific region. But there are other key players, including Singapore, Japan, and Hong Kong, although neighboring countries, Singapore and Hong Kong have had the credibility of providing data center business over the few years. But these countries are facing land restrictions in land development problems. This such an ability for Thailand to promote with tax incentives and other special non-tax incentives by the Board of Investment (BOI), it will help investors make informed decisions. The central location in Thailand, it is possible to expand data center service to the surrounding countries. It is also located 30 kilometers from the undersea cable and is more than 100 meters above sea level, reducing the risk of flooding. 5G technology will be used in the near future, which will pave the way for Internet of Thing (IoT) infrastructure in Thailand and enabling 5G will lead to the transformation of the data center in both areas and applications with space design to support 5G frequency. In the present the Thai government has taken the digital economy seriously with the aim of pushing Thailand to become a “ASEAN’s Digital Hub”, aims to develop large data centers (big data) to meet international standards. Big data must be stored in “Data center” with high standards and security, human resource development for the digital labor market with expertise in electrical, engineering and IT with the potential and readiness of Thailand today, It can be confident that in the near future, Thailand It will be able to create regional digital business growth, similar to Singapore and Indonesia.
According to the popular website speedtest.net, Thailand has the world’s 2nd fastest average download speed for fixed broadband access. Domestically, there are currently 10 international internet gateways, 11 internet exchange points, and more than 200 Internet Service Providers (ISP). As the basis of these operating infrastructure, the country is connected to 13 submarine cable networks with 3 landing station.
submarine cable networks. Most crucially, Thailand is connected to the AAE-1 international submarine cable, which is one of the world’s most important and newest cables connecting countries from East Asia to Europe. CAT is also connected with 6 international submarine cable systems capable of delivering 54 terabits per second transmission speeds. These include the FLAG (Fiber-Optic Link Around the Globe) cable, the SEA-ME-WE 3 (Southeast Asia Middle East- Western Europe 3), the TIS (Thailand-Indonesia-Singapore), the SEA-MEWE 4 (Southeast Asia - Middle East - Western Europe 4), the AAG cable systems (Asia America Gateway) and APG (Asia Pacific Gateway). On Thailand’s part, the government continues to expand the capacity of digital infrastructure in every ways, such as expanding high-speed internet networks in various villages nationwide, providing free Wi-Fi at 50,000 locations under “Smart Sign On” policy, including non-formal and informal schools, border patrol police schools and digital community centers, doubling International bandwidth to meet the demands of growing economic activities, and setting up digital Thailand Infrastructure Fund. These efforts will play part in expanding the size of the addressable market in the future.
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From a very beginning we condemn the idea that the crypto mining is not environment Friendly.
Alloncoin Blockchain Technology is considering to allow the newest start up technologies on Energy field to be established as a source of Electric Supply to its Data center and Mining Platforms to proof its idea that Crypto Currency will help our earth to produce more energy using more green energy and carbon free technologies.
In this consideration Alloncoin Blockchain Technology is planning for its first Solar Wind farm/ Water Padel and other new technologies.
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